Chairman of the Faith and Freedom Coalition Ralph Reed joins Steve Bannon’s WarRoom to explain the strategy to get more evangelical voters to the polls. Faith & Freedom plans to allocate $62 million towards registering and mobilizing evangelical voters, engaging supporters through text and calls, and conducting door-to-door outreach — a $10 million increase from its expenditure four years ago. The organization aims to distribute 30 million pieces of literature across 125,000 churches, with a significant presence in battleground states, among other initiatives. Ralph Reed, a veteran Republican strategist and ally of Trump, explains that, to his understanding, the direct voter contact initiative represents the most extensive effort on the conservative side, rivaling even the Republican National Committee’s endeavors. Reed emphasizes that the initiative is specifically aimed at mobilizing the 1 million recently registered evangelical voters, as well as the 7.8 million evangelicals identified by Faith & Freedom as having low propensity to vote.