Ahead of the House’s historic impeachment vote, one party very much wants to talk about the constitutional clash and the other wants to discuss almost anything else.

And it’s not who you would expect.

Republicans have devoted far more time than Democrats to talking about impeachment since House Speaker Nancy Pelosi (D-Calif.) formally launched the inquiry of President Trump on Sept. 24, setting in motion a showdown that reaches an apex in the next few days.

Those in the National Republican Congressional Committee have generated six times as many stories about impeachment in key districts than their counterparts at the Democratic Congressional Campaign Committee, according to GOP estimates.

Outside conservative groups have spent more than four times as much money targeting House Democrats on impeachment than their liberal counterparts, according to those estimates.

The divergent strategies could be seen up close at the back-to-back news conferences held Thursday by Pelosi and House Minority Leader Kevin McCarthy (R-Calif.).

In her nine-minute opening remarks, Pelosi made just one passing reference to the articles of impeachment that the House Judiciary Committee was debating at that moment. Instead, her initial comments focused on bills to lower the cost of prescription drugs, the new North American trade deal and many other issues that have passed the House.

McCarthy took all of 20 seconds in his opening remarks, delivered a few minutes after Pelosi, to reference the Democratic goal of “removing the president” from office and went on to use some version of “impeachment” 10 times in opening remarks that lasted a little more than four minutes.

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