Kane of Citizen Free Press explains why the Drudge Report’s falling traffic is even worse than it seems.

“Drudge’s numbers in 2016 were about 1.4 billion page views in a month,” said Kane. “He’s lost 50 percent.”

Kane said the Drudge’s reported 700 million views in January is actually misleading.

“Here’s the dirty little secret on Drudge: he has a 2-minute automatic refresh,” Kane explained. “It’s responsible for at least 40 percent of his page views. So knock that 700 million views down to at least 450 million.”

“Drudge did not pick up a single visitor to the site over an election period,” said Raheem Kassam, noting that is the equivalent of losing viewers.

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